Full Service Advertising:
December 2008
Full Service Advertising:
As Easy as M-D-T
In December of 2007, MDT Direct was asked by Jim Howard, my good friend and incoming COO for City College in Florida, to become their marketing and advertising agency of record. We were honored by the fact that Jim had the faith in our company to put all four City College campuses, their EMS Academy and their Franklin Institute advertising budgets in our hands.
The fact of the matter is, we had been working towards becoming a full service agency for years. With a focus on building up one division at a time and hiring a management team with substantial advertising, marketing and college admissions experience, full service advertising had been a long time goal. This, however, was the first time that we had the opportunity to put everything together and fully utilize all our resources.
Today, as we approach our first anniversary as business partners, I am thrilled to announce that City College has had an extraordinary year. Enrollments have shot through the roof and in the last 11 months their student population has increased by 33% percent.
In business, there’s no greater thrill than getting a good ‘ole pat on the back from a happy client, and Jim Howard, along with many of their executive team members, believe that MDT was instrumental in their success.
So what’s the secret to MDT’s success? Experience. We know that being a successful advertising partner means a lot more than just generating leads. It’s about being school industry experts. It’s knowing that marketing and admissions is a coordinated and complimentary effort. It’s measuring response quantifiably and a sincere belief that results can always be improved.
What we learned from the City College experience is that our team can handle every aspect of recruitment advertising as well as any education based agency in the country - - - And better than an advertising agency without a solid foundation in postsecondary education.
Now that we have developed the right infrastructure and a successful formula for full service-advertising, we are interested in extending our services to other similar sized school groups in a slow, methodical expansion of our full service division.
For more information and to become part of our growing success story, I encourage you to call us today.
Mitch Talenfeld
