Maximizing Your Internet Marketing to Recruit Students

Internet Lead Checklist for Success

Why do some admissions teams consistently convert Internet leads more efficiently and effectively than others? Below is a short questionnaire that can help you evaluate your operation.

1. Is your Website designed to convert viewers into leads?
   1. Is it benefit oriented or full of facts and information?
   2. Does your site lead your prospects to either call or fill out a web-form for more information?
   3. Do you have web analytics in place to make the site more effective (And more importantly, is there a marketing person analyzing and fine-tuning your results)?
   4. Does your site include live chat?
2. Is it easy to find your Website?
   1. Is your Website optimized so it will appear high in the search engine results pages?
   2. Are you bidding in the sponsor sections of all the major search engines on your name, derivatives and misspellings of your name?
   3. Are you bidding on your major programs in your most effective marketing areas?
   4. Are you using Landing Pages and testing the contents and flow of your sites to optimize conversion results so more passive viewers become active leads?
3. If you are buying pay-per-performance leads from Internet lead vendors, are you using a robust Internet Lead Management System that will help save you time, money and improve these leads cost-effectiveness?
   1. Can it automatically check for and reject bad, incomplete and duplicate leads (based on your lead acceptance criteria)?
   2. Will your system give you an Internet Dashboard so you can comment on and reject additional bad leads as determined by your admissions team?
   3. Will it keep track of leads and lead costs by vendor for easy invoice reconciliation at the end of every month?
4. Lead Follow-up Systems
   1. Are all of the Internet leads you receive from 9am to 9pm being called within minutes of the time they were submitted? Are you sure?
   2. Are you using a call center, form to phone and/or an automated calling system to make sure you are making contact with prospective students?
   3. Do you have an automated email and literature follow-up system that ensures that prospective students get something in their hands that differentiates you from your competitors to make it easier for admissions to set up interviews?
5. Do you have a CRM system that helps your admissions team convert leads to enrollments? And do you track every Internet Lead by Internet Lead Provider so you can evaluate and improve your lead quality?

If you answered yes to the questions above and have a strong admissions team, you are an industry leader and are converting Internet leads as well as any group in the country. If your answer to any of these questions was no, MDT Direct can help.Call us at 1.877.201.2383.