About MDT

The Official MDT Story

Back in 1995, two men had a great idea for printing inserts that stood out. With only a dream and $500 each, Mitch Talenfeld and Todd Beauregard started MDT Direct.

As MDT continued to grow, new programs and services were added to better meet the needs of our clients, including media planning and buying, direct mail, call tracking and web-based software for managing online inquiries. The acquisition of Palmland Paper Company, an established printing and mailing facility in Ft. Lauderdale, FL, gave MDT the benefit of bringing all of its production processes in-house.

Fast forward to present day. MDT Direct is now thriving as a full-service advertising and marketing agency. Our team of more than 30 experts knows the direct response marketing and advertising industry inside and out. We specialize in post-secondary education, working with more than 300 schools and colleges nationwide. Our unique approach to creative marketing and our highly effective management programs have allowed us to be recognized as a long time trusted partner and friend of the sector. At MDT, we care about the needs of our clients and our top priority will always be to make sure that every client gets the support they need to succeed.

The guys who made it all possible...

Mitch Talenfeld

Mitch Talenfeld is CEO of MDT Direct and MDT Tracking, Inc. At the 2011 APSCU Convention, Mitch was named the Outstanding Allied Member of the Year. With more than 30 years of experience in the marketing and advertising industry, Mitch is well known for his ability to plan and execute complex marketing programs. He is widely recognized in the business community through his involvement in the Direct Marketing Association. He also serves on the Board of Directors for the Florida Association of Postsecondary Schools and Colleges and is the co-chairman the APSCU Student Recruitment Taskforce.

Mitch is extremely passionate about his craft and has been awarded the Florida Direct Marketing Association's highest honor, the Golden Conch Award, for outstanding leadership and achievements in the direct marketing industry. There are few out there who can match Mitch's level of dedication. He can always be found doing some of his favorite things: sharing his expertise by speaking at industry conferences, conducting seminars, writing articles on admissions marketing and advertising , consulting for postsecondary schools and colleges across the country, and of course having fun on the golf course.

Todd Beauregard

Todd Beauregard is COO and CFO of MDT Direct and MDT Tracking, Inc. Todd grew up being involved in his family's printing business and has become an expert in the industry. Todd earned his Bachelor's Degree in Business from the University of Florida, and continues to use his business savvy to ensure that MDT is able to provide the best possible products for our customers in a cost-efficient manner. Todd is both very motivated and fun-loving. When he's not overseeing our highly successful printing and mailing division, managing the financials and operations of our facilities or finding new ways to help grow our business, he can be found enjoying a round of golf or spending the day at sea.

Mitch, Todd and the rest of us here at MDT are a strong team who love to do what we do best- conceiving, creating and managing brands, campaigns and products. There are a lot of agencies out there, but we guarantee you won't find a more dedicated team anywhere else.

The Mission we've chosen to accept

MDT always strives to be the best and most reliable in our industry. At MDT, we work hard to ensure the success of each and every one of our clients large and small. We value honesty and integrity, and you'll never see otherwise.

The Official Statement

MDT Direct values honesty and integrity above all else and is committed to exceeding customer expectations in all of its endeavors. Company success will be achieved by improving its clients' marketing effectiveness through innovative ideas and new uses of technology along with producing our product offerings and performing our services in a professional and timely manner.

MDT Direct's management recognizes the importance of only hiring intelligent, honest, conscientious and talented employees; and treating them fairly, as they are the key to MDT's success.