MDT's Mission:

MDT Direct values honesty and integrity above all else and is committed to exceeding customer expectations in all of its endeavors. Company success will be achieved by improving its clients’ marketing effectiveness through innovative ideas and new uses of technology along with producing our product offerings and performing our services in a professional, and timely manner.

MDT Direct’s management recognizes the importance of only hiring intelligent, honest, conscientious and talented employees; and treating them fairly, as they are the key to MDT’s success.

MDT's Vision:

“To be the best and most reliable advertising agency in the education sector”

MDT's Management Team:

Mitch Talenfeld is President of MDT Direct and MDT Tracking, Inc. He is also on the Board of Directors of the Florida Association of Postsecondary Schools and Colleges. Mitch’s involvement in advertising and marketing has spanned over 30 years. Known for his ability to plan and execute complex marketing programs, he is widely recognized in the business community through his involvement in the Direct Marketing Industry. Mitch received the Florida Direct Marketing Association's highest honor, the Golden Conch Award, for outstanding leadership and achievements in the Direct Marketing Industry. He often speaks at industry conferences, has conducted numerous seminars, written many articles on admissions marketing and advertising and is often called on to consult for postsecondary schools and colleges from around in the country.

Todd Beauregard is Vice-President and CFO of MDT Direct, and MDT Tracking, Inc. Todd has been involved in printing and advertising since his family started MDT’s printing plant (formerly Palmland Paper) in 1973. Todd has a Bachelor’s Degree in Business from the University of Florida. His business savvy ensures MDT is able to get the best possible products to our customers in a cost-efficient manner.

Aiden Davis is the Senior Graphic Designer at MDT Direct.  Aiden has a Bachelor’s Degree in Graphic Design and an Associate’s Degree in Computer Aided Drafting and Design.  Aiden was nominated for Best Digital and Best Print Portfolio by the Art Institute of Ft. Lauderdale.  He has been an integral member of the MDT Direct team for more than eight years.  Aiden brings to MDT Direct and our clients a decade of experience in all things design.

Barrie Waisserberg is the Director of Marketing at MDT Direct.  Barrie has a Bachelor’s Degree in Journalism and a Masters Degree in Marketing and Management, both from the University of Florida.  She is in her tenth year with MDT Direct, working closely with the industry's top leaders.  Barrie creates specialized marketing programs for MDT Direct and its clients, helping everyone stay on the leading edge of today's trends.  

Maggie Rund is the MDT Connect Product Manager.  Maggie has extensive telemarketing and call center experience and spent almost a decade working specifically with admissions in the for profit school industry.  Maggie brings to MDT Connect her expertise in developing and managing in-house call center activity as well as her complete understanding of the numerous problems plaguing admission departments today.

Scott Spitolnick is the Director of Sales at MDT Direct. Scott brings with him 25 years of proprietary school management experience in Admissions and Marketing Management at some of the nation’s largest school groups. He has managed and directed schools’ primary sales and marketing operations as well as formulated and implemented lead tracking and follow-up procedures.
For the past seven years, Scott has brought that knowledge base to MDT Direct.  He is able to create targeted marketing and advertising plans that help clients increase lead flow and enrollment conversion rates by finding the best fit within MDT’s vast array of products and services. He has a Bachelors Degree in Journalism from Syracuse University.

Yvonne Sours is the Manager of Direct Marketing Services at MDT Direct.  Yvonne has over 25 years experience in Direct Mail advertising and has been with MDT Direct for five years.  She has managed multiple departments in her career including mail house operations, print/reprographics, list procurement, equipment procurement, print/mail production and is fully versed in USPS functionality and technology.  Yvonne coordinates with the sales department, our account executives and our clients to help build and execute successful direct mail campaigns for our clients.