Media Buying & Planning
A key component to creating advertising that stands out is making sure that it stands out to the right people. The versatility of today's media offers advertisers almost unlimited channels to reach their target audience and being able to stay ahead of media trends can be the difference between becoming an industry leader and fading into the background.
With over 20 years of media placement and buying experience across all forms of media, the MDT Direct Media Team can help you navigate through the ever-changing media landscape to ensure your message is being seen by the right people at the right price. We have the expertise and tools to be able to evaluate emerging media options and differentiate between over-priced fads and actual growing trends which can put your message in front of your audience. We also use innovative tracking systems to monitor the effectiveness of every single ad we place, which ensures your advertising dollars are being allocated only to the media sources that work for you.
Here is a brief list of just some of the services offered through the MDT Direct Media Team:
- Strategic Media Planning
- Broadcast Media Buying
- Newspaper Display Buying
- Outdoor Media Buying
- Evaluation and Testing of Emerging Media opportunities
- Proven Negotiation of lowest possible rates for all forms of media
- Traffic responsibilities for all forms of Media
- Monitoring campaigns in-flight to ensure schedules run correctly
- Evaluating and managing make goods for spots that are pre-empted
- Matching invoices to schedules to ensure campaign ran successfully
- Monitoring tracking software to ensure media vendors are producing maximum inquiries