A small tremor was felt in the education industry as Mitch Talenfeld, President of MDT Tracking, Inc. and MDT Direct, announced an exclusive partnership with ActiveProspect, Inc. to resell the LeadConduit™ service to postsecondary schools and colleges. Working together, the companies plan to transform the way schools manage prospective student inquiries generated from online advertising.

Internet leads are now the number one source of lead generation for the majority of postsecondary educational institutions. LeadConduit is a real-time web-based platform used for the capturing, validating, delivering, tracking and reporting of Internet leads.  This partnership will put the tools needed to efficiently manage this process directly in the hands of the schools.  Colleges will now have the ability to easily manage their various Internet lead providers utilizing a neutral 3rd party system.   As a result, these institutions will be able to reduce the overall costs associated with acquiring new students online.

"The impact of this agreement will be felt throughout the education sector as it gives marketing directors like me an easy way to purchase, manage and electronically distribute Internet leads to our call center or admissions team " said Fred Carini, VP of Admissions & Marketing for Milan Institute, a chain of 16 campuses throughout the western United States. "We've been using LeadConduit since December and are really enjoying the system. Our marketing team used to manage Internet leads manually on spreadsheets. We are now saving 15 or 20 hours a month, getting vital instantaneous reports and it is costing us much less than any other service available."

MDT has been working with schools to generate and convert prospective student inquiries into enrollments through a variety of channels for years. “We recognized the need for a stand-alone product like LeadConduit in the education sector after seeing the way Internet leads were being marketed and sold to our clients.” said Mr. Talenfeld.  “It took us over a year of extensive research to find a product this sophisticated with the reports and structure that would work in this industry.”

Steve Rafferty, a Harvard MBA, founded Austin-based ActiveProspect in 2004 after being frustrated with the lack of automation in online lead generation. ActiveProspect’s clients include leading financial services, home services, health, and consumer packaged goods companies that use LeadConduit for building their email newsletter databases, acquiring qualified leads for their sales reps, and routing leads to different locations. “We partnered with MDT because of their extensive network of customers in the EDU space and their deep understanding of the needs of those customers.  We have already begun enhancing the platform to better service this market.”

About MDT
MDT Direct is a full service advertising and marketing agency based in Fort Lauderdale, Florida that specializes in servicing postsecondary schools and colleges. The company works with over 300 schools and colleges nationwide, providing them with the tools, services and know-how to improve lead-flow and convert those leads into enrollments.   For more information click here.

About ActiveProspect
ActiveProspect is a web-based software company based in Austin, TX that provides applications for companies that buy or sell Internet leads.   LeadConduit is the flagship application that is used for capturing, validating, delivering, tracking, and reporting of Internet leads.   LeadConduit acts as a neutral 3rd party between buyers and sellers of Internet leads. The platform has been in use since 2004 and processes millions of Internet leads per month.   More info at www.activeprospect.com. 

Mitch Talenfeld can be reached at 954-764-2630 or mitch@mdtdirect.com.